In an effort to merge print with digital, the editors at Playboy requested a more robust online presence of hard-hitting editorial print editorial content, with hopes to eventually gain more subscribers on the print side. The end product was one that amped up the photography and illustration, while also highlighting Playboy's unique typographical voice.
In preparation for the holiday season, I created a commerce-centric micro site of goods and products curated by the editors of Playboy magazine. The user could filter and sort by type of product, and browse through the top picks.
A collection of newsletters that appeared in email subscribers' inboxes every Sunday and Wednesday from the editorial side of Playboy.
Redesign Playboy's corporate home page to align with the former Playboy.com site (pre slab-serif redesign), to marry up the typography, color schemes, use of photography, sliders, and create a mobile-friendly version.
Devise identities for Playboy's social media and YouTube channels, including Playboy Gaming, a video game news source; World of Playboy, a feature and documentary-driven video channel; The Chortle, Playboy's comedy and humor video stream; and Indulgence, a culinary and libation channel. Branded content were seperate from the main Playboy site were kept within the orbit of the lifestyle brand. Assets included original logos, channel banners, and branded thumbnail overlays.
Playboy Gaming
The Chortle
World of Playboy
Indulgence
All images and text Copyright © 2023 Sean Noyce